Standard Ads - Specifications

The standard online display banners, including Medium Rectangle, Leaderboard, Half Page and Pre-Roll.


See HTML5 Guidelines.

Medium Rectangle Specifications
ItemItem Specification
Dimensions300w x 250h
File FormatGIF/JPG, HTML5
Please note Flash will no longer be accepted
Maximum File SizeGIF/JPG: 40kb
Animation15 seconds maximum
Frame Rate24 frames per second maximum
AudioAudio must be initiated by click
CPU ConsumptionVendor's technology should consume no more than 20% of users CPU resources on an average system
Z-index GuidelinePlease set ad z-index between 1000 - 4999
Third-Party ServingAvailable by our approved Third Party Vendors
Asset Delivery3rd Party Served iframe Tags preferred

If Unable to Provide 3rd Party iframe Tags – Zipped assets file set up for upload to DoubleClick Studio. DoubleClick Studio Set Up Instructions

Assets should function correctly using only included assets

Leaderboard Specifications
ItemItem Specification
Dimensions728w x 90h
File FormatGIF/JPG, HTML5
Please note Flash will no longer be accepted
Maximum File SizeGIF/JPG: 40kb
Animation15 seconds maximum
Frame Rate24 frames per second maximum
AudioAudio must be initiated by click
CPU ConsumptionVendor's technology should consume no more than 20% of users CPU resources on an average system
Z-index GuidelinePlease set ad z-index between 1000 - 4999
Third-Party ServingAvailable by our approved Third Party Vendors
Asset Delivery3rd Party Served iframe Tags preferred

If Unable to Provide 3rd Party iframe Tags – Zipped assets file set up for upload to DoubleClick Studio. DoubleClick Studio Set Up Instructions

Assets should function correctly using only included assets

Half Page Specifications
ItemItem Specification
Dimensions300w x 600h
File FormatGIF/JPG, HTML5
Please note Flash will no longer be accepted
Maximum File SizeGIF/JPG: 40kb
Animation15 seconds maximum
Frame Rate24 frames per second maximum
AudioAudio must be initiated by click
CPU ConsumptionVendor's technology should consume no more than 20% of users CPU resources on an average system
Z-index GuidelinePlease set ad z-index between 1000 - 4999
Third-Party ServingAvailable by our approved Third Party Vendors
Asset Delivery3rd Party Served iframe Tags preferred

If Unable to Provide 3rd Party iframe Tags – Zipped assets file set up for upload to DoubleClick Studio. DoubleClick Studio Set Up Instructions

Assets should function correctly using only included assets

Super Leaderboard / Billboard
ItemItem Specification
Ad Unit Dimensions970x150 or 970x250
Maximum File SizeGIF/JPG: 50kb
File FormatsGIF/JPG: Default GIF/JPG required for Flash submissions
Please note Flash will no longer be accepted
Animation30 seconds maximum
Frame Rate12-15 frames per second maximum.
Alt TextOptional and must be limited to 60 characters.
Click Through URLAn active URL must be provided and cannot exceed 128 characters.
TestingAll creative must function uniformly on both Mac and PC platforms as well as multiple versions of Chrome, Firefox and Internet Explorer.
Asset Delivery3rd Party Served iframe Tags preferred

If Unable to Provide 3rd Party iframe Tags – Zipped assets file set up for upload to DoubleClick Studio. DoubleClick Studio Set Up Instructions

Assets should function correctly using only included assets

Pre-Roll Specifications - Master Video File
ItemItem Specification
DimensionsShould be broadcast quality dimensions - either PAL (720x576) or
HD (1280x720 or 1920x1080)
Duration12 seconds recommended (15 seconds max)
Accepted FormatsWMV, AVI, MOV
Aspect16:9 or 4:3
NotesPre-roll video file must be broadcast quality, must not be resized for
web delivery or web optimised.

Please use a high bitrate on a high quality codec for compression.
For example Quicktime h264 or PhotoJPEG, at something like 5000kbps.
Click Through URLExcludes GameSpot.
An active URL can be supplied, cannot exceed 128 characters.
Third-Party ServingVAST specs can be found here

Important Note: In order to ensure that your video advertising is experienced in the most satisfying manner possible, we must receive the video creative in the highest quality video format that you have available. Your video advert will be viewed in different sized video players on our sites, and all of our video players have a 'Full Screen' viewing option, so it's important that we receive a video from you that is as large as possible in order that we can custom fit the advert to the different size video players.

Testing
All creative must function uniformly on both Windows and Mac OS X operating systems as well as the following browsers: Internet Explorer, Firefox, Google Chrome and Safari for Mac OS X.

Third-Party Serving Guidelines
  • Third-party tags must serve a default GIF/JPG for browsers that do not support rich media.
  • CBS Interactive must approve all creative prior to launch.
  • CBS Interactive prohibits creative substitution or modification, via the third-party vendor, to existing campaigns without prior approval.
  • If creative is changed through the Third-party vendor without prior approval, campaigns will be immediately inactivated until creative complies with our specifications.
  • "Fourth-party" serving is not supported.
  • For further information on Rich Media Expanding specifications, please refer to our document which can be found here
Note: If the submitted creative does not conform to the above specifications, it will not be placed online and may result in a delayed launch date.

Deadlines:
CBS Interactive requires that all creative be submitted 3 business days prior to launch.
Contacts
Questions about this opportunityPlease contact your CBS Interactive representative.
Technical questions about your creativeEmail apac-ops@cbsinteractive.com