New Single Destination Allows Marketers to Align Its Campaigns Within Local, Regional and Global Markets
Sydney, July 3, 2012 - ZDNet today announced it has combined its English-language sites - US, UK, Australia, and Asia - to become a single resource to help IT professionals during their decision making process. Leveraging its 22 years of expertise in business technology editorial and commentary, the new site brings together its reporters, analysts, and experts to deliver 24/7 breaking news, reviews and insights all in one place. For marketers, the site allows them to seamlessly execute campaigns on a local, regional and global level.
"This is tremendously exciting for ZDNet in Australia," says Barry McGhee, General Manager of B2B, CBS Interactive Australia. "Our Australian audience has been divided for a long time across our Australian and .com sites. By combining our English-language sites on one innovative platform and content structure, our editorial team can concentrate their efforts on breaking local news, and provide deep analysis from every possible angle delivering even greater value to our local audience."
The new platform allows the site's content to be viewed consistently across all operating systems, device types, browsers and screen sizes with a single look and layout. The new platform will give IT executives the option to customize their news by their specific country and allow advertising partners to optimize commercial opportunities.
As part of the integration, ZDNet's sales teams within the countries will work closely together to provide marketing opportunities to advertisers that will build visibility and influence across many continents. These opportunities include:
Larry Dignan Editor In Chief, will lead a team of industry experts to provide global and local insight around the clock. He will be joined locally by Brian Haverty, Suzanne Tindal, Josh Taylor, Michael Lee and Spandas Liu; Eileen Yu and her team in Singapore; and in the UK by Steve Ranger, Jo Best and Rupert Goodwins. As ZDNet's global editorial coverage expands, readers can expect to see more IT news and insights from the emerging markets of Eastern Europe, Asia and Latin America as well as an expanded focus on China.
"Together, we'll arm IT executives with information from around the world that will help them face the challenges they come across on a daily basis, and keep them up to date with the news and analysis they need to know regarding their technology's impact on their business," said Dignan.
Visit the new ZDNet site at: www.zdnet.com.
ZDNet (www.zdnet.com), a property of CBS Interactive, and is the online destination for professionals seeking to solve business technology problems and find new opportunities. The site provides a broad range of business technology coverage, by experts across industries. Features include daily news, blogs, podcasts, white papers, Webcasts, editorial analysis, peer feedback, and ongoing research.
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