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BNET AUSTRALIA RELAUNCHES, OFFERING GREATER USER INTERACTION, MORE LOCAL CONTENT

Leading Site for Managers Showcases Improved Opportunities For Social Interaction, and New Resources For Business Owners.

SYDNEY, 14 September, 2010: CBS Interactive today announced the relaunch of BNET Australia, with a fresh design and new substantial content to make the site even more useful to its audience of successful managers and business owners. The new BNET Australia sees greater emphasis being placed on improving usability, as well as expanding the potential for conversation between readers and BNET contributors.

Local content is a key feature of the new BNET Australia, with more articles being added to the Australia-dedicated Aussie Rules blog, In Her Shoes video blogs and Best Practices videos. The redesign also makes relevant Australian content from local contributors, such as Phil Dobbie, Suzi Dafnis and Robert Gerrish, more accessible. The social networks hub at the bottom of each article encourages readers of BNET Australia to join in the conversation as well as share content on their social networks.

BNET Australia's strength has always been its content, and the redesign has succeeded in making this more accessible. "To find great business advice and strategies, people have traditionally gone to the book store. But having all that information -- from a variety of sources -- right at your fingertips makes the BNET model hard to beat," said Brian Haverty, Editorial Director of BNET Australia. "With this redesign, we've tried to better surface that wealth of business and management-related content, and at the same time highlight its depth," he said.

The new BNET Australia also offers increased focus on leadership, more guidance and advice from entrepreneurs. Readers will find more than 1,000 exclusive, original pieces of content per month, plus millions of archived white papers and business articles, that are split into five categories: Commentary, Leadership, Life at Work, Business Owners and Library.

The new Business Owners category provides BNET readers with an array of content for small business owners, including advice from business experts and testimonies from entrepreneurs on how they are making their businesses thrive.

Visit the new BNET Australia here: http://www.bnet.com

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For more information, please contact:
Gregory Tilney
CBS Interactive
P: 02 8514 9926
E: gregory.tilney@cbsinteractive.com

About BNET Australia

BNET Australia (www.bnet.com) is where managers come to find practical, trusted resources for the business challenges they face everyday and effective techniques for moving their companies and careers forward.

BNET Australia is for people who believe in the meaning of work, are committed to nurturing their own excellence and know that contributing to the success of their company is the best way to make their personal ambitions come to life.