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GameSpot AU Case Studies
GameSpot Australia (www.gamespot.com) is the leading online source for gaming information, visited by more than 30,000 Australian gamers every day. Supported by a significant membership base of 360,000 Australians, our active online gaming community come together on a daily basis to connect and discuss their interests as well as to be entertained and informed by the GameSpot AU editorial team and their peers.
CBS Interactive and GameSpot AU joined forces with Sony Pictures to celebrate the fourth installment of the highly anticipated action Terminator franchise, "Termination Salvation: The End Begins". To create an action‐loaded hype around the movie, CBS Interactive's GameSpot AU hosted a Terminator Salvation MultiPlayerGame where users competed to win a piece of money-can't-buy movie memorabilia, the film's video game and more.
To celebrate the launch of Tropic Thunder and get users involved and engaged with the films comic and action elements, the CBS Interactive team worked with Paramount Pictures to develop a unique competition space on games site GameSpot AU to generate buzz and interest prior to the film's box office launch.
CBS Interactive offers Schick a smooth entry into the hearts and minds of GameSpot AU's young gaming enthusiasts - October, 2008
In line with an extensive online campaign to launch the Schick Quattro Titanium Freestyle on GameSpot AU, The Schick Smooth Gamer Competition was developed as a promotional marketing opportunity to provide a relevant and exciting link for our users to connect with the Schick brand around the theme of gaming and winter sports. GameSpot AU readers were asked to respond (in 25 words or less) to the question: "Who do you think is the smoothest character in gaming and why?"
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