About CNET Australia

CNET Australia (www.cnet.com.au) is an engaging, relevant and trusted destination for people who are passionate about improving their lifestyle using technology and consumer electronics.

The powerful combination of editorial expertise and audience feedback provides consumers with objective information, ideas and inspiration they need to make informed decisions about the right products, services and brands.

CNET Australia features include:

Post opinions about the technology and consumer electronics they live with everyday
Learn how to make the most of their consumer purchases
Read the latest news and unbiased reviews
Watch videos that demystify technology
Download software and games

Recent highlights

In October 2009, CNET Australia developed and launched the CNET Learning Centre, an educational content section that gives readers the chance to learn the basics of technology; building on their skills and knowledge through a range of easy-to-read tutorials.
In July 2008, CNET Australia developed and launched the iPhone Launch Centre offering the first video previews, launch event coverage and handset reviews of this much anticipated mobile handset.
In April 2008, CNET Australia launched CNET in Your Pocket the site's mobile-capable platform, built to view the sites news, reviews and hot-to sections via a mobile handset. The site has also been optimsed for viewing on the iPhone 3G.

more events»

Audience

Male 64%/Female 36%*
76% are tertiary educated*

Monthly Site Traffic

Over 700,000 AU unique browsers monthly**
Over 4.6 million AU page impressions monthly**
Approximately 30,000 reader contributions via forum postings, reader feedback or ratings during 2009***
Over 130,000 video streams a month***
40,000 newsletter subscriptions***

Buying Power & Influence

86% of readers consider themselves to be tech savvy***
92% give tech advice to friends or family****
96% visit to research a product/service they want to buy for themselves or others****
80% are likely to buy electronics as gifts either for themselves or others****
Average HH income of $100,000+*
Over 31% spend over $1,000 annually on gifts for others****
Over 16% of readers spend between $100-$500 on entertainment for themselves weekly****

*Nielsen NetView data December 2009
**Nielsen Market Intelligence Q4 average 2009
***Internal Site Data 2010
****CNET Australia Readers Lifestyle Survey 2009

CNET Australia Team

Meet the CNET Australia journalists that bring you the latest news, reviews and more...

Brian Haverty

Brian Haverty is Editorial Director for CBS Interactive in Australia and is responsible for the company's CNET Australia, BNET Australia, GameSpot AU, TV.com and ZDNet Australia. Read more.

Pam Carroll

As Editor of CNET Australia, Pam covers a wealth of consumer technology issues but focuses particularly on home theatre including big screen TVs and home sound systems. Read more.

Ty Pendlebury

Ty is a journalist with over 10 years experience in writing for IT and entertainment publications. He covers televisions for CNET Australia, as well as some home theatre and related devices. Read more.

Joseph Hanlon

Joseph joins CNET Australia from SBS Television having worked in TV production and he now directs his immense enthusiasm for blinking lights and consumer technology by writing about mobile phones and hand-held devices. Read more...

Craig Simms

Craig Simms is the Reviews Editor at CNET Australia and ZDNet Australia, focusing on PC hardware, accessories and business products for both sites. He is also responsible for identifying new opportunities for the reviews channels on both sites, to better serve the readers. Read more...

Derek Fung

Derek joined the CNET Australia team as an Associate Editor in December 2006. He spends his time looking after the camcorder, PDA & GPS and MP3-player categories, as well as whatever piques his interest. Read more...

Alexandra Savvides

Alexandra Savvides is the new Associate Editor on the CNET Australia team, managing news and reviews for the site's digital camera and printer categories. Read more...

Latest on CNET Australia

Megaphone
with Joseph Hanlon

Tune in for everything about mobile phones, including what's hot, what's not, what's on the drawing boards, plus all the industry news and scuttlebutt.