For a world gone digital - informed decisions about the right products, services and brands.

About CNET Australia


CNET Australia (www.cnet.com.au) is an engaging, relevant and trusted destination for people who are passionate about improving their lifestyle using technology and consumer electronics.

The powerful combination of editorial expertise and audience feedback provides consumers with objective information, ideas and inspiration they need to make informed decisions about the right products, services and brands.


CNET Australia features include:

  • Post opinions about the technology and consumer electronics they live with everyday
  • Learn how to make the most of their consumer purchases
  • Read the latest news and unbiased reviews
  • Watch videos that demystify technology
  • Download software and games

Recent highlights

  • August at CBS Interactive saw record-breaking traffic figures on consumer technology site, CNET Australia, achieving a 22% YoY growth in users (861,000+ unique monthly browsers) and 27% YoY growth in page impressions (5.9M+ monthly page impressions)according to Nielsen Market Intelligence.
  • Q1 at CBS Interactive saw the launch of CNET Australia's Pulse, a cool and quirky tech blog showcasing the latest news, videos, reviews, gadgets and apps from CNET Australia and around the globe. Hand in hand with the blog, CNET Australia has relaunched its weekly podcast, Pulse.
  • May 2010 saw CNET Australia launch an online media kit for the CNET Editors' Choice Award, a stamp of approval that Australians look for and can trust when shopping for gadgets and consumer electronics. The online kit provides access to the logos and a guideline to promote vendors winning products.

more events»

Audience

  • Male 61%/
    Female 39% [NOR]
  • Median age 43 [NOR]

Monthly Site Traffic

  • 1.9 million Australians monthly [NOR]
  • 11+ million AU page impressions monthly [NOR]
  • Over 262,000 video streams onsite and YouTube in Q1 2012 [CBSi]

Buying Power & Influence

  • 5 billion dollar sales opportunity in 2012 [CBSi]
  • 600,000 users plan to spend an average $723 on tech products [CBSi]
  • 70% are frequently asked for tech advice [CBSi]
  • 88% visit CNET for product reviews and information [CBSi]
  • 74% made a purchase after visiting CNET [CBSi]

^NOR "CNET Websites". Nielsen Online Rating. 2012 Oct, Nov, Dec. (NB: figures include all Australian traffic to cnet.com.au and cnet.com)
^CBSi. Insights and Research, CBS Interactive.

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CNET Australia Team

Meet the CNET Australia journalists that bring you the latest news, reviews and more...

Seamus Byrne

Editor

As editor of CNET Australia, Seamus oversees the broad range of content covered by CNET Australia, ably assisted by a crackpot editorial team who are all talented, clever and true experts in their areas of specialisation. Read more...

Lexy Savvides

Senior Associate Editor

Alexandra (you can call her Lexy) looks after all things photography related on CNET Australia. Read more...

Nic Healey

Senior Editor

Nic joined CNET Australia in August 2012 as Senior Editor working across everything home entertainment. Read more...

Michelle Starr

Special Projects Editor

Michelle Starr joins the CNET Australia team as an Associate Editor and will take responsibility for the site's casual/social gaming, movies, audio gadgets and digital lifestyle (web trends, social networking etc) beats. Read more...

Tune into the Pulse podcast

PULSE
with the CNET Australia crew


Tune in for your tech fix and to find out about everything weird and wonderful in the world of tech. Tune in live or stream PULSE from CNET Australia.

Check it out! »


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