About CNET Australia

CNET Australia (www.cnet.com.au) is an engaging, relevant and trusted destination for people who are passionate about improving their lifestyle using technology and consumer electronics.

The powerful combination of editorial expertise and audience feedback provides consumers with objective information, ideas and inspiration they need to make informed decisions about the right products, services and brands.

CNET Australia features include:

Post opinions about the technology and consumer electronics they live with everyday
Learn how to make the most of their consumer purchases
Read the latest news and unbiased reviews
Watch videos that demystify technology
Download software and games

Recent highlights

August at CBS Interactive saw record-breaking traffic figures on consumer technology site, CNET Australia, achieving a 22% YoY growth in users (861,000+ unique monthly browsers) and 27% YoY growth in page impressions (5.9M+ monthly page impressions)according to Nielsen Market Intelligence.
Q1 at CBS Interactive saw the launch of CNET Australia's Pulse, a cool and quirky tech blog showcasing the latest news, videos, reviews, gadgets and apps from CNET Australia and around the globe. Hand in hand with the blog, CNET Australia has relaunched its weekly podcast, Pulse.
May 2010 saw CNET Australia launch an online media kit for the CNET Editors' Choice Award, a stamp of approval that Australians look for and can trust when shopping for gadgets and consumer electronics. The online kit provides access to the logos and a guideline to promote vendors winning products.

more events»

Audience

Male 65%/Female 35%*
78% are tertiary educated*
54% are 25-49*

Monthly Site Traffic

Over 3+ million AU unique browsers monthly**
Over 15.5+ million AU page impressions monthly**
Approximately 35,000 reader contributions via forum postings, reader feedback or ratings during 2009***
Average 114,000 video streams of cnet.com.au content per month Q2 Average 2011***
Over 4,000 podcast streams per month***
Broadband Speed Test receives over 41,000 page impressions monthly***
53,000 newsletter subscriptions***

Buying Power & Influence

86% of readers consider themselves to be tech savvy****
92% give tech advice to friends or family****
96% visit to research a product/service they want to buy for themselves or others****
80% are likely to buy electronics as gifts either for themselves or others****
Average HH income of $100,000+*
Over 31% spend over $1,000 annually on gifts for others****
Over 16% of readers spend between $100-$500 on entertainment for themselves weekly****

*Nielsen NetView data March 2011
**Nielsen Market Intelligence Q2 Average 2011(NB: figures include all Australian traffic to cnet.com.au and cnet.com)
***Internal Site Data 2011
****CNET Australia Readers Lifestyle Survey 2009

CNET Australia Team

Meet the CNET Australia journalists that bring you the latest news, reviews and more...

Brian Haverty

Brian Haverty is Editorial Director for CBS Interactive in Australia and is responsible for the company's CNET Australia, BNET Australia, GameSpot AU, TV.com and ZDNet Australia. Read more.

Seamus Byrne

As editor of CNET Australia, Seamus overseas the broad range of content covered by CNET Australia, ably assisted by a crackpot editorial team who are all talented, clever and true experts in their areas of specialisation.Read more.

Joseph Hanlon

Joseph joined CNET in 2008 after having worked in TV production and video editing for over five years. His passion for mobile phones and handheld gadgets is borne from a layman's love of computing throughout his life. Read more...

Craig Simms

Craig Simms is the Reviews Editor at CNET Australia and ZDNet Australia, focusing on PC hardware, accessories and business products for both sites. He is also responsible for identifying new opportunities for the reviews channels on both sites, to better serve the readers. Read more...

Derek Fung

Derek joined the CNET Australia team as an associate editor in December 2006. He spends his time looking after the car technology and camcorder channels. Read more...

Alexandra Savvides

Alexandra Savvides is the associate editor on the CNET Australia team overseeing digital cameras and printers. Read more...

Michelle Starr

Michelle Starr joins the CNET Australia team as an Associate Editor and will take responsibility for the site's casual/social gaming, movies, audio gadgets and digital lifestyle (web trends, social networking etc) beats. Read more...

Latest on CNET Australia

Megaphone
with Joseph Hanlon

Tune in for everything about mobile phones, including what's hot, what's not, what's on the drawing boards, plus all the industry news and scuttlebutt.