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ZDNet Australia attracts the largest audience of business technology influencers.

About ZDNet Australia


ZDNet Australia (www.zdnet.com.au) is where technology means business. ZDNet Australia attracts the largest audience of business technology influencers, who come for the latest coverage and analysis of how technology impacts business.

Business leaders and decision makers including CEOs, CIOs and IT professionals at all levels value the site due to its extensive resources, enabling them to make the most out of technology for their business challenges.


ZDNet Australia features include:

  • Breaking news
  • Reviews
  • Video
  • White papers
  • Case studies
  • Insight

Recent highlights

  • ZDNet Australia was at the forefront of covering the issues of the 2010 Australian Federal Election campaign. The team's extensive coverage and insights into the 2010 campaign trail covered issues central to the tech industry audience and voters including broadband policy, the NBN, the mandatory internet filter and political party policies. With the ZDNet Australia editorial team delivering more than 110 stories, podcasts and blogs for ZDNet's tech industry and savvy audience, this community provided passionate feedback to articles on forums and via Twitter with talkback numbers in the hundreds.
  • In an industry first, ZDNet Australia partnered with Allure Media to deliver a live broadcast panel event called TechLines, which revolved around the theme "Email is Dead". The web TV show debuted on ZDNet Australia on August 12 achieving a peak live audience of 2,000 and over 7,000 total views. The debate sparked conversation among the Twitterati, with over 750 tweets from the #tlines hash tag on event day.
  • AusCERT 2008 . The ZDNet Australia team covered AusCERT 2008, one of the years key events for Australian security. Remember to check out the photos .

more events»

Audience

  • 78% male; 22% female*
  • 63% manage other staff****
  • Approximately 15% manage over 10 employees****
  • 33% are senior management - CEOs, General Managers or department heads****

Monthly Site Traffic

  • Over 380,000 AU unique browsers monthly**
  • Over 1.18 million AU page impressions monthly**
  • 241,000 newsletter subscriptions***
  • Broadband Speed Test receives over 92,000 page impressions monthly***

Buying Power & Influence

  • 33% involved in workplace tech purchases****
  • 29% suggest or specify products or vendors****
  • 20% offer advice to 6 or more people a week****

Key Stats

  • Largest AU IT resource library - Over 70, 000 whitepapers, webcasts & case studies***
  • Engaged audience - 15, 000 responses to ZDNet Australia articles in 2010***
  • 7 million downloads of Broadband Speed Test since launch in 2007***

*Nielsen NetView data June 2011
** Nielsen Market Intelligence Q2 average 2011
***Internal Site Data 2011
****ZDNet Australia Business & Technology Audience Survey 2009

Follow us


ZDNet Australia Team

Meet the ZDNet Australia journalists that bring you the latest news, reviews and more...

Brian Haverty

Editorial Director

Brian Haverty is Editorial Director for CBS Interactive in Australia and is responsible for the company's CNET Australia, BNET Australia, GameSpot AU, TV.com and ZDNet Australia. Read more.

Suzanne Tindal

News Editor

Suzanne Tindal takes on the role of News Editor for the ZDNet Australia team with a passion for cutting edge innovations that will make life more manageable. Read more...

Irene Mickaiel

Sub-Editor

Irene joined CBS Interactive Australia in April 2008 as chief sub-editor. Read more...

 

Josh Taylor

Journalist

Josh Taylor is a journalist who loves news and all things online. He broke into the tech journalism space in May 2010 when he joined the ZDNet Australia team. Read more...

Luke Hopewell

Journalist

As a ZDNet Australia journalist, Luke Hopewell covers a wealth of technology issues in his role with his focus on business developer offerings and tracking the news around IT initiatives including cloud computing, open source, privacy and security. Read more...

Michael Lee

Journalist

Joining the ZDNet Australia team in 2011, Michael Lee covers a gamut of news in the technology space from security and infrastructure to Government initiatives.

 

Craig Simms

Reviews Editor

Craig Simms is the Reviews Editor at CNET Australia and ZDNet Australia, focusing on PC hardware, accessories and business products for both sites. He is also responsible for identifying new opportunities for the reviews channels on both sites, to better serve the readers. Read more...

Latest Survey on ZDNet Australia

ZDNet Australia Survey
National Broadband Network Survey


There are only three words on the lips of those currently working in Australia's telecommunications industry: National, Broadband, and Network. Kevin Rudd and Stephen Conroy's plans to bring fast broadband to the masses is the hot topic of 2008.

Tell us what you think »


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