Have a coffee with us! Subscribe to our newsletter!

IT Professionals drive the agenda as ZDNet launches its new interactive platform, bringing together the latest local and global news, and community commentary in one destination

The new ZDNet includes topic-led coverage driven by community interest and feedback, in-depth profiles on the most popular topics, as well as live social media and community commentary across the site.

SYDNEY, 18 March, 2010: ZDNet (www.zdnet.com.au), Australia's no. 1 trusted and established destination for business IT professionals and decision makers, has today re-launched to bring together the best local and global news, reviews, editorial commentary, audience insights and discussions, in one place.

ZDNet's new dynamic navigation system focuses on bringing to centre stage the latest coverage around industry topics based on audience demand and feedback on the site. Most popular topics, as judged by the ZDNet audience, will be placed in the spotlight and profiled to bring together historical data, timelines and trends, as well as the latest news, reviews, photo galleries, insights and whitepapers.

Community and social media features are now front and centre within the site, with live commentary feeds on ZDNet stories from both within the site and across social media such as LinkedIn and Twitter. These streams of content have been integrated to reflect how users share and discuss tech news issues in today's connected web environment.

"The IT landscape is competitive and becoming increasingly so. IT industries and departments are no longer influenced only by Australian considerations and an Australian-only focus threatens to limit potential growth and competitiveness of the local industry," said Wendy Hogan, vice president and managing director of CBS Interactive, ZDNet's publisher. "We've re-energised an established brand that is over 10 years old to ensure that we continue to deliver the best of the web, combining the strengths of our local and global editorial expertise, the IT community and vendor resources. This way, business and IT decision makers have everything that they need to stay informed, in one central resource."

The re-launch also means new targeted advertising opportunities for organisations looking to reach an engaged, experienced and influential audience of IT professionals, including CXOs and department heads. Navigation by topic, based on reader interest, makes it possible for better keyword targeting and allows ZDNet to deliver more innovative user-initiated opportunities for advertisers, including skins and video to capture audience mindshare.

Yet, with all these developments, the focus for ZDNet remains on finding and breaking the latest news and issues in the tech industry. "ZDNet is still going to be the site users know and love with news, blogs, videos, podcasts and more. They'll find more of the content they need and be able to engage more easily with the editorial teams and the wider IT community," said Brian Haverty, editorial director, ZDNet Australia.

ZDNet's Australian redesign will roll-out in conjunction with redesigns in the UK and Asia, with further integration planned across ZDNet's global sister sites. ZDNet in Australia reaches over 350,000 unique browsers according to Nielsen Market Intelligence, over 10% more unique monthly browsers than its nearest competitor, as well as 200,000+ community and newsletter members*. The new ZDNet can be found at www.zdnet.com.au.

*Source: Nielsen Market Intelligence (Q4 average 2009) and internal site data 2010

- ENDS -

For more information, images or interview opportunities, please contact:
Sarah Creelman
PR & Marketing Manager - CBS Interactive
P: 02 8514 9905 / 0402-210-612
E: sarah.creelman@cbs.com

About ZDNet Australia - Where technology means business

ZDNet Australia (www.zdnet.com.au) provides breaking news, commentary and analysis on issues impacting business decision makers and IT managers at all levels and is an established platform for these audiences to engage with editors and their peers. ZDNet Australia also delivers entertaining insights on the "who, what and why" from the IT community.

ZDNet Australia attracts the largest audience of Australian business technology influencers who value the site because they have access to extensive resources that support them with their technology and business challenges. Backed by global ZDNet resources, ZDNet Australia covers issues that impact the Australian marketplace as they happen globally.