GameSpot AU reports all-time traffic highs covering the news of E3: The world's biggest interactive entertainment show!

• Australia's number one games site GameSpot AU* achieves record traffic figures around E3 - world's biggest interactive entertainment show in LA
• Traffic peaked with 45 percent traffic increase week on week with one day alone this week attracting over 70,000 Australian Unique Browsers
• 92 percent increase in page views from AU users week on week
• Total page views on GameSpot AU this week - approximately three million!
• Over 2,000 Aussie reader comments on E3 coverage
• Double the Aussie Unique Browser and Page Impression traffic compared to our nearest competitor

SYDNEY, June 5, 2009 - At an event that brought movie stars, music legends, sporting icons and gaming heroes together in one space, number-one games site GameSpot AU*, joined its global team in wrapping up one of its highest traffic weeks on record.

Attracting the likes of Paul McCartney, Ringo Starr, James Cameron, Pele, Eminem and Steven Spielberg, E3 2009 was a showcase of the most exciting new releases in interactive entertainment. And Australian users flocked to GameSpot AU for the latest video streams, news updates, forum discussion and Twitter commentary on the industry's largest event from the global home of entertainment -- Los Angeles.

The crowds began gathering online on Monday (June 1) with pre-show news and peaked on Tuesday (June 2) in conjunction with coverage of the Hollywood-style press conferences of Microsoft, EA and Ubisoft. Tuesday figures saw 70,000 unique daily browsers visit GameSpot AU (a 45 percent increase in traffic, week on week), with page views up 92 percent from the previous week. That's over half a million site pages views - IN ONE DAY! With major announcements from Sony, Nintendo and more to follow later in the week, total page views by Australian users tracked this week have exceeded 2 million; far surpassing the site's previous traffic peaks during the 2008 holiday season and E3 2008**.

Video has been a strong component of GameSpot AU's coverage of the show with a daily live show streaming from the show floor, and hosted by the global editorial team. Games previews, trailers, interviews and more drove video views into overdrive with more than 140,000 videos viewed by Australian site visitors across the week.

"This has been a massive year for GameSpot AU so far as we continue to see both mainstream and core gamers on site and getting excited about the latest in interactive entertainment from events like E3. There is a ton to look forward to as we head into the holiday 2009 season and beyond," said Randolph Ramsay, Editor of GameSpot AU. "Our record traffic numbers are a testament to this excitement, as gamers and lovers of interactive entertainment in Australia around the world flock to our sites to get the latest news and watch live video from the show floor. We focused this year on getting our audience as close to the action as possible, bringing them interviews, trailers and news they won't find anywhere else."

GameSpot's complete round-up and coverage from five live press conference videos including on-demand archive streams and HD downloads, nine live blogs, covering every significant news event in real-time, 216 original news and preview articles, 350 videos and over 4,000 news photos and screenshots can be found at http://e3.gamespot.com.

For more information about GameSpot AU, please visit www.gamespot.com.

* Market Intelligence, May 2009 (Nielsen NetRatings)
**All metrics according to GameSpot Internal Data

GameSpot AU
GameSpot AU is a deep, unbiased, interactive and engaging environment which is 100 per cent focused on games. It offers the latest information on the interactive entertainment industry in Australia, including localised game information (release dates and editorial ratings) as well as focuses on news, previews and reviews on the hottest games, online tournaments, game downloads, videos, strategy guides and gaming tips.

GameSpot AU connects an active community of gamers via Australia-specific forums and unions and offers a platform to provide feedback, commentary and to interact with other gamers. GameSpot AU's strong and experienced local editorial team is backed by the extensive resources and content offered by GameSpot worldwide. GameSpot AU is visited by more than 845,000 AU unique browsers monthly, with over 8.13 million AU page impressions monthly (Market Intelligence, May 2009 - Nielsen NetRatings).

For more information, images or interview opportunities, please contact:
Sarah Creelman
PR & Marketing Manager
CBS Interactive (for GameSpot AU)
P: 02 8514-9905 / M: 0402-210-612
E: sarah.creelman@cbs.com