GAMESPOT AU AND GAME ANNOUNCE UNIQUE ONLINE RETAILER PARTNERSHIP AGREEMENT

SYDNEY - 25 November, 2009 - CBS Interactive's leading video games site GameSpot AU and specialist retailer GAME have joined forces in a unique partnership that help to close the gap from review to point of purchase for active consumers looking to buy games both online and offline.

With the Australia games retail sector showing 8.3 per cent growth year-on-year for the in the first nine months of 2009 (GfK Retail and Technology Australia), game sales are set to outstrip last year's record local haul of $2 billion. This, combined with the growing use of online shopping facilities reveals an evolving entertainment consumer - The perfect commercial environment for a venture such as the agreement being entered into by GameSpot AU and GAME.

Starting in November, the agreement will see GameSpot AU featuring prominently in GAME's 110 stores nationwide, with pre-order game cases and store catalogues featuring snapshots and insights from the GameSpot AU team on all the latest titles, in addition to the delivery of in-store TV segments from the team's famed web-video show Crosshairs. The partnership will also extend online with premium partner shopping integration that will allow gamers to check online pricing and provide a link to buy new titles from GAME's online store.

"Given GAME's demonstrated commitment to an online e-commerce strategy and GameSpot AU's dominance as the number one resource for Australian gamers, it made sense to bring these forces together to help active audiences close the gap between researching and buying the games they want," said Troy Martin, Commercial Director, CBS Interactive. "We're pleased to be extending the partnership beyond a simple 'click to buy' mechanism through a smart integration strategy where GAME customers will connect with a vast resource of games information in GameSpot AU, and GameSpot AU in a retail partner that delivers a leading online shopping experience".

Premium partner shopping integration will allow gamers to check online pricing and provide a link to buy new titles from GAME's online store. Supported by targeted map-in-ad promotion and catalogue ad featured in rotational media onsite, GAME and GameSpot AU will have a strong virtual and in-world partnership that will serve to inform and entertain Australia's growing gaming community.

"Online retail is an integral part of our business and the approach of partnering with a leading online editorial brand like GameSpot AU made perfect sense for us to grow this part of our business," said Ben Grant, Commercial Manager, GAME. "Not only will customers now be able to connect with trusted game reviews through GameSpot AU when shopping instore; but we'll also be connecting with a broad new community of gamers through our new promotional presence right across GameSpot AU. Combining GameSpot AU's size with our 110 store network nationwide, we're fast meeting our target of being able to reach and satisfy the needs of every Australian gamer".

The partnership will be in full effect across GameSpot AU and in GAME stores nationwide by Friday 20 November. For more information on GameSpot AU, visit: www.cbsinteractive.com.au/gamespotau/

ENDS

For more information, images or interview opportunities with Troy Martin from CBS Interactive or Ben Grant from GAME, please contact:

Sarah Creelman
PR & Marketing Manager - CBS Interactive (for GameSpot AU)
P: (02) 8514 9905 / M: 0402 210 612
E: sarah.creelman@cbs.com