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CNET Australia Hits The Airwaves Nationwide With New Tech Lifestyle Program

The CNET team hits the airwaves with the launch of Digital Life every Wednesday night on the Macquarie Radio Network

SYDNEY, 17 April, 2008 - The team from CNET.com.au are leaping from the Web and onto the airwaves with the launch of a new one-hour technology and digital lifestyle program called Digital Life in partnership with Macquarie Southern Cross Media (MSCM). MSCM owns Australia's largest network of commercial radio stations and will broadcast Digital Life to 43 stations nationally across The Hit Music Network.

"Given our recent push into web video and now into broadcast radio and podcasting, CNET.com.au is really putting the power back in the hands of our readers, allowing them to view, read and listen to the latest in tech and digital lifestyle news in whatever way they want to," said Wendy Hogan, VP & Managing Director, CNET Networks Australia.

"Technology is no longer the just in the realm of the geek - Most of us carry around a mobile, own an MP3 player or own a PC and want to know about how these products work and how to use them. Leveraging CNET's strong reputation as a resource for tech information online, with Digital Life hitting the airwaves, tech news is becoming more approachable, fun and interesting for the masses".

Presented by MSCM's Cam St. Clair and Ella Morton, Features Editor for CNET.com.au, the show covers the latest news, cool products and burning issues impacting digital natives and tech newbies alike. Each week, Cam and Ella are joined by guest editors from CNET.com.au to share their expertise and provide insights on key tech issues and news around topics including Blu-ray, LCD vs Plasma, latest phone and game releases and more off-beat news from the web and across the globe.

"We're really excited to add CNET.com.au's editorial expertise to our show roster. Our Gen Y audience is well connected and tech-savvy, and are always interested in hearing about what's new on the market. The introduction of Digital Life from CNET.com.au brings this information to our audience in a fresh and engaging way that they can understand," said Ben Parsons, Integrations Director at Macquarie Southern Cross Media (MSCM).

Partnering with MSCM allows CNET.com.au to offer its readers more choices in the way they consumer and enjoy their tech news, adding audio to CNET's text, blogs and video content to its 1m+ strong Australian audience.

To listen to the latest episode of Digital Life featuring Ella Morton, Ty Pendlebury and Cam St. Clair talking about Blu-ray, Rock Band and why video games featuring razorblade frisbees aren't available in Oz, visit www.cnet.com.au/podcasts.