• BNET Australia
  • Builder AU
  • CNET Australia
  • CNET Direct
  • GameSpot AU
  • TechRepublic
  • TV.com

CBS INTERACTIVE ANNOUNCES TWO SENIOR COMMERCIAL APPOINTMENTS

Joanne Gaines appointed Commercial Director for consumer and entertainment; Barry McGhee appointed Commercial Director for business

Sydney, 7 April, 2010: CBS Interactive, the world's leading destination for premium web content, is pleased to announce the appointment of Joanne Gaines and Barry McGhee; both commencing in late April as consumer and business commercial directors. CBS Interactive is home to category-leading web destinations including GameSpot AU, CNET Australia, ZDNet Australia and BNET Australia.

These new appointments demonstrate CBS Interactive's strength and confidence in Australia's digital media market, which will arm the company to achieve its ambitious goals for growth in 2010 and beyond. Both Joanne and Barry will play an active role in guiding this growth and direction, reporting to CBS Interactive VP and Managing Director, Wendy Hogan.

"Finding and securing the skills of Barry and Joanne marks the beginning of a new era for the company, where we will position ourselves in the best way possible to capture market share with the upturn," says CBS Interactive VP and Managing Director, Wendy Hogan.

"Our clients are continually looking for new ways to grow their businesses and we're positioning ourselves to further help them by increasing the portfolio and offering new ways to collaborate. Barry and Joanne will be fundamental in helping us work with media partners and the wider industry in finding new ways of delivering exciting content to key audiences".

As Commercial Director (Consumer), Joanne Gaines will be responsible for guiding and directing the sales, marketing and commercial partnership activity across CBS Interactive's consumer brands, which include CNET Australia, GameSpot AU and TV.com. Joanne has 15 years experience in the media and sales industry, coming to CBS Interactive from SheSpot, a leading female lifestyle portal, where she was NSW Sales Director. Prior to this, Joanne worked in senior sales and management roles across digital and print at companies such as Yahoo!7, Sensis MediaSmart, BMC Media and at print publishers Terraplane and Pacific Publications.

Taking the role of Commercial Director (Business), Barry McGhee will guide commercial partnerships and the sales team for ZDNet Australia, BNET Australia, Builder AU and CNET Direct; CBS Interactive's direct and email marketing arm. Barry comes to CBS Interactive most recently from Fairfax Business Media as Group Sales Manager, where he managed IT category revenues across the Financial Review Group (including MIS, CFO and BRW). Prior to this, Barry worked in various sales management roles with IDG and News Limited.

For more information on CBS Interactive's commercial opportunities and portfolio of sites, visit www.cbsinteractive.com.au.

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For further information, images or interview opportunities, please contact:
Sarah Creelman
PR & Marketing Manager - CBS Interactive
P: (02) 8514-9905 /M: 0402 210 612
E: sarah.creelman@cbs.com


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