Embedded Video Specifications
Video embedded in rotational creative must be approved prior to launch and served via third party. For creative approval please email ads@zdnet.com.au.
Embedded Video Specifications
| Item | Specifications |
|---|---|
| Initial Load | 40kb - initial load is the combination of placeholder gifs, Flash, Applet and/or all other files that are placed in the browser's cache on the initial load. |
| File Size | 750kb for automatic streaming video and additional Flash applets. File size is unlimited for user initiated streaming video. |
| Initiation | Video without sound may play automatically if under 750kb and after the polite load. If larger, it may only play upon user interaction. Automatic play on roll over is only permitted if there is a five(5) second pause before playing. |
| Duration of Video | Automatic: 15 seconds. User initiated: Unlimited |
| Audio | Must be user initiated on-click and must have a clear on/off button at all times. |
| Flash Specifications | Flash movie files saved in Flash version 8 or lower is recommended. |
| Flash Animation | 30 seconds maximum |
| Frame Rate | 20-24 frames per second for Flash, 30 frames per second for streaming video - if video is cached, please follow the frame rate and file size restrictions for animation. |
| User Control | Player must have "play" and "stop" controls at all times. Clear on/off for audio. |
- All Flash creatives should attempt to consume no more than 25% of users CPU resources on an average system.
- All creative must function uniformly on both Mac and PC platforms as well as multiple versions of Netscape, Internet Explorer, Firefox, and Mozilla.
- CBS Interactive accepts Flash MX 2004 (7) and Flash Professional (8) file formats.
GIF/JPG: 2 business days prior to launch date
Flash: 5 business days prior to launch date
Note: If the submitted creative does not conform to the specifications, it will not be placed online and may result in a delayed launch date.
Notes:
CBS Interactive Australia requires a GIF or JPG to be served as the "default" for non-Flash users.
CBS Interactive Australia accepts rich media and 3rd party creative from the following vendors: Atlas, Doubleclick, Eyeblaster, Eyewonder, Facilitiate, Pointroll. If you wish to submit a creative from a different vendor, please email ads@zdnet.com.au and allow 7 days for testing and approval. Please note all 3rd party ad serving costs must be met by the agency or client unless previously agreed.
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