Ad Specifications

A technical resource for advertising partners and affiliates. For more information, please email ads@zdnet.com.au

Custom Ad Unit Specifications

Unit Name
Skin	Toggle skin	Animated skin	Video wall	Toggle video wall
Expanding ad unit	Video ad unit	All access	Pre-roll video	Sponsored text link
	Newsletter placements	BNET specific units

Standard Ad Unit Specifications

Unit Name	Dimensions (Pixels)	Image File Size and Requirements	Flash File Size	Animation	Alt Text (optional)	Creative Rotation
Medium Rectangle	300w x 250h	30kb	40kb polite load, 100kb subsequent file load	30 sec max; 20-24 fps	60 char. Max	6 Creatives Max
Half Page	300w x 600h	30kb	40kb polite load, 100kb subsequent file load	30 sec max; 20-24 fps	60 char. Max	6 Creatives Max
Leaderboard	728w x 90h	30kb	40kb polite load, 100kb subsequent file load	30 sec max; 20-24 fps	60 char. Max	6 Creatives Max
Wide Skyscraper	160w x 600h	30kb	40kb polite load, 100kb subsequent file load	30 sec max; 20-24 fps	60 char. Max	6 Creatives Max
Top 10 Marquee	234w x 60h	5kb	10kb	Not Applicable	Not Applicable	1 Creative Rotation Only

Promo Box Specifications (For Explain Series/Showcases/Resource Centres)

Site	Logo Dimensions (Pixels)	Image File Size and Requirements	Heading	Text Copy	Tracking (Optional)
CNET.com.au	90w x 68h	2kb static image and transparent background	40 characters including spaces	80 characters including spaces	One 3rd Party ClickTag
ZDNET.com.au	60w x 46h	2kb static image and transparent background	40 characters including spaces	Body:100 characters including spaces and drop down text: 80 characters including space	One 3rd Party ClickTag

If the submitted creative does not conform to the specifications, it will not be placed online and may result in a delayed launch date.

- Polite Load Information -

Additional Requirements

If CBS Interactive is hosting creative the appropriate clickTag must be embedded. More information here.
All Flash creatives should attempt to consume no more than 25% of users CPU resources on an average system.
All creatives must have a border.
The use of audio streams MUST be initiated by click with a clearly labeled "Audio on/off" button and must start in the off position.
Browser compatibility testing is the client's responsibility.
The use of video streams can be auto initiated ONLY after a polite/initial load and up to a maximum of 750kb. Larger or additional files must be initiated by click only, with clearly labeled 'Play' and 'Stop' buttons, and must start in the off position. More information here.
Expanding ads must conform to specifications found here.
All Flash creatives must be designed with a solid background color to avoid unwanted color conflicts with the displaying page.
All creative must function uniformly on both Mac and PC platforms as well as multiple versions of Netscape, Internet Explorer, Firefox, and Mozilla.
CBS Interactive accepts Flash MX 2004 (7) and Flash Professional (8) file formats.
Flash creative must be compatible with ALL versions of Flash Player.

Submission Deadlines:
GIF/JPG: 2 business days prior to launch date
Flash: 5 business days prior to launch date

Notes:
CBS Interactive Australia requires a GIF or JPG to be served as the "default" for non-Flash users.

CBS Interactive Australia accepts rich media and 3rd party creative from the following vendors: Atlas, Doubleclick, Eyeblaster, Eyewonder, Facilitiate, Pointroll. If you wish to submit a creative from a different vendor, please email ads@zdnet.com.au and allow 7 days for testing and approval. Please note all 3rd party ad serving costs must be met by the agency or client unless previously agreed.