Ad Specifications

A technical resource for advertising partners and affiliates. For more information, please email the CBSi AdOps team.

Custom Ad Unit Specifications

Unit Name
Skin	Toggle skin	Animated skin	Video wall	Toggle video wall
Expanding ad unit	Video ad unit	Interstitial	Pre-roll video	Sponsored text link
	Newsletter placements	BNET specific units

Standard Ad Unit Specifications

Unit Name	Dimensions (Pixels)	Dimensions Expand	Image File Size	Flash File Size	Frame Rate	Creative Rotation
Medium Rectangle	300w x 250h	600 x 250(Left)	30kb	40kb polite load, 100kb subsequent file load	21 fps	6 Creatives Max
Half Page	300w x 600h	500 x 600(Left)	30kb	40kb polite load, 100kb subsequent file load	21 fps	6 Creatives Max
Leaderboard	728w x 90h	728 x 180	30kb	40kb polite load, 100kb subsequent file load	21 fps	6 Creatives Max
Wide Skyscraper	160w x 600h	320x600(Left)	30kb	40kb polite load, 100kb subsequent file load	21 fps	6 Creatives Max

Promo Box Specifications (For Explain Series/Showcases/Resource Centres)

Site	Logo Dimensions (Pixels)	Image File Size and Requirements	Heading	Text Copy	Tracking (Optional)
CNET.com.au	90w x 68h	2kb static image and transparent background	40 characters including spaces	80 characters including spaces	One 3rd Party ClickTag
ZDNET.com.au	60w x 46h	2kb static image and transparent background	40 characters including spaces	Body: 80 characters including spaces and drop down text. Call to Action: 50 characters including spaces	One 3rd Party ClickTag

If the submitted creative does not conform to the specifications, it will not be placed online and may result in a delayed launch date.

- Polite Load Information -

Additional Requirements

If CBS Interactive is hosting creative the appropriate clickTag must be embedded. More information here.
All Flash creatives should attempt to consume no more than 25% of users CPU resources on an average system.
All creatives must have a border.
The use of audio streams MUST be initiated by click with a clearly labeled "Audio on/off" button and must start in the off position.
Browser compatibility testing is the client's responsibility.
The use of video streams can be auto initiated ONLY after a polite/initial load and up to a maximum of 750kb. Larger or additional files must be initiated by click only, with clearly labeled 'Play' and 'Stop' buttons, and must start in the off position. More information here.
Expanding ads must conform to specifications found here.
All Flash creatives must be designed with a solid background color to avoid unwanted color conflicts with the displaying page.
All creative must function uniformly on both Mac and PC platforms as well as multiple versions of Netscape, Internet Explorer, Firefox, and Safari.
CBS Interactive accepts Flash 9 file formats.
Flash creative must be compatible with ALL versions of Flash Player.
Creative Content and Functionality Must Not Mislead Users
Ads may NOT resemble Windows error messages or actionable site navigation buttons that may confuse users.
Ads may NOT appear to make the page look broken or as if something is not working on a web page.
Ads may NOT utilize "Focus" commands to make the ad the active window when the creative loads (i.e. automatically entering the cursor into the creative and/or inserting the I-beam cursor into an editable text field in the creative).
Ads may NOT utilize fake "Close" buttons. Close buttons must function.
Ads may NOT utilize "mouse trapping," whereby the advertiser does not allow use of the back button and traps users on their site.
Ads may NOT contain copy that is misleading or inaccurate.

Submission Deadlines:
GIF/JPG: 2 business days prior to launch date
Flash: 5 business days prior to launch date

Notes:
CBS Interactive Australia requires a GIF or JPG to be served as the "default" for non-Flash users.

CBS Interactive Australia accepts rich media and 3rd party creative from the following vendors: Atlas, Doubleclick, Eyeblaster, Eyewonder, Facilitiate, Pointroll. If you wish to submit a creative from a different vendor, please email the AdOps team and allow 7 days for testing and approval. Please note all 3rd party ad serving costs must be met by the agency or client unless previously agreed.